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Principles of Pricing: An Analytical Approach
Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi你有多喜欢这本书?
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.
年:
2012
出版:
1
出版社:
Cambridge University Press
语言:
english
页:
262
ISBN 10:
1107010659
ISBN 13:
9781107010659
文件:
PDF, 1.07 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2012
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