Business to Business Electronic Commerce: Challenges and...

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Business to Business Electronic...

Business to Business Electronic Commerce: Challenges and Solutions

Name: Business to Business Electronic Commerce: Challenges and Solutions
ISBN: 9781930708099

Merrill Warkentin

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In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel вЂ“ selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began вЂ“ called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.

种类:

Business & Economics - Others

年:

2001

出版社:

IGI Global

语言:

english

页:

308

ISBN 10:

1591400090